Kandi Cosmetics has been on the market for 4 years. We have a trend led mentality but also care about our customers and want to give them a seamless shopping experience. Our website will be there go to shop for all trending beauty products famously seen on PLT, BOOHOO & more. We have a number of products that we sell wholesale to these brands but manage excess stock through the website but we want our customers to have a great experience. We are rebranding to offer a new take on the brand and enabling us to increase sales.

 

Market position: Entry price point

Brand positioning: Missguided

Voice and tone : Fun/Gen Z

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